If there is a country where surfing presents a conquest, it’s Mexico. And yet, underneath its rigorous facade, the Pacific coast divulges ample surprises for those knowledgeable enough to seize them. This is the case for all the creative women and men to whom this edition gives voice. Whether they’re designers, architects, or stylists, their testimonials serve as sources of inspiration. From Puerto Escondido to Costa Careyes and in passing by Zihuatanejo, they learned resilience in order to create tailor-made lifestyles where work and pleasure are one in the same. Their lives orbit around surfing in a just balance between hedonism and spirituality, and in the heart the Third-Place – and in their image – ecosystems open allowing us to dream together. They share their backgrounds and projects with a single, yet elegant, motto: work with passion, but with your feet in the sand. In Mexico, some utopias have become realities.
In echoing the Mexican tale, West is the Best 3 offers texts and interleaves by French-speaking authors : Anne et Laurent Champs-Massart, Laurence Perrillat, Catherine Bernier, Elisa Routa and Alexa Firmenich
Editorial advisor :
Ici, Galerie du côté, Cuisse de Grenouille, Corona, Wrecked and surf Disrupt
Dia, Sabon and Self modern
Christine Armanger, Marie Druyvesteyn and Pierre Bouvet
Event photo :